Advertising that makes ya’ feel good…

…About the food.  Just like the Academy Award winning actress, Halle Berry screamed while on her knees with Billy Bob Thornton taking her from behind, “Make Me Feel Good!”  Well, Chipotle may be taking you from behind, even though they may have the best intentions, it seems they may allow for an over interpretation of their food integrity.

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Chipotle is taking great pains to make you “feel good” about their food and its integrity, but please don’t take it all at face value, it’s NOT all organic, it’s not all free range, it’s not all locally sourced, it’s not all antibiotic free.  Yes, Chipotle has the best intentions.  But my daddy always said, “The road to hell is paved with good intentions.”

If you’ve seen Food INC, then you know about Agribusiness and it’s total degredation of the American Food Supply.

Read more below the video!

Chipotle is hoping to tug at your heart strings about their integrity.

Here’s some info:

1.  Only some of their vegetables are organic, “when practical”.  While all are “locally” sourced, that means up to 350 miles away.  So if you live in Philadelphia your “locally grown veggies” could be coming from Roanoke, VA.

2.  Not all of their beef is raised naturally, but have no fears, “They wont rest until 100% of their beef is naturally raised.”

3.  I couldn’t find anything on their website where they claimed any of their diary was organic.

4.  All of their pork is from pigs that are raised outside or in a “deeply bedded pen” – think pillow top matters VS futon.  Lots of hey and a comfy place for the piggies to snooze!  They also claim the piggies are never feed anti-biotics.

5.  Their ultimate goal – (i.e. they’re not there yet)….. is to have all 100% of their chicken raised without the use antibiotics…. can you read between those lines?  Some % of their chicken has antibiotics.  There website makes no claims to organic chicken OR free range chicken?  I’m actually nervous as I type this, for fear that I’m wrong, but I scoured the site and found nothing.  If I missed the fact, please post a comment and I’ll correct ASAP!

You can decide, here are some facts from their web-site

• There is a popular misconception that Chipotle restaurants are owned by McDonalds. While they were once an investor in our company, they divested in 2006 and our company went public on the New York Stock Exchange that year.
• Chipotle “local produce” is grown on farms within 350 miles of the restaurant.
• At Chipotle, we prefer to work with family farmers who are good stewards of their land.
• Many people see organic food as natural, and in many ways this is true. But we’ve found that in some cases organic methods do not go far enough. That’s why we are careful in selecting the farms we work with and deciding when working with an organic producer is appropriate for our needs.
• And it means that we source organic and local produce when practical. And that we use dairy from cows raised without the use of synthetic hormones.
• There are ranchers whose pigs are raised outside or in deeply bedded pens, are never given antibiotics and are fed a vegetarian diet. It’s the way animals were raised 50 years ago before huge factory farms changed the industry… …We call this style of ranching naturally raised, and since 2001, we have sourced 100% of our pork from producers who follow these guidelines.
• When we started purchasing naturally raised beef in 1999 we could hardly find any suppliers that met our standards. We’ve put a lot of work into poking, prodding, convincing, and occasionally applying guilt to ranchers in order to get more and more suppliers to meet our naturally raised standards.
  Today, thanks to increased demand, we purchase much of our beef from ranches that meet or exceed our naturally raised standards. We’re still working on it, and we won’t rest until 100% of our beef is naturally raised.
  
• An increasing percentage of the dairy we serve at Chipotle comes from pasture-raised cows. We are working all the time to increase the number of our suppliers who provide pasture-raised dairy.
• By U.S. law, all chicken available today must be raised without added growth hormones and our ultimate goal is to have 100% of our chickens raised without the use of antibiotics. We also want to avoid any supplier that uses additional additives in their feed, like arsenic. They see this as a way to make chickens grow faster. We think arsenic sounds a lot like poison.

Oh, Nosh Guy! The bre’fass was simply to die for! First of alls, lil Blue was in the corner cooing and gurgling like the little baby Jesus himself, if the little baby Jesus has a tumblr and more money than God. So that was great. The breakfast itself was a delight–free coffee, cinnamon rolls, some sort of egg beater situation filled with cheese, an automatic pancake machine (paging George Jetson!). As free continental breakfasts at 3-star hotels with the word “Express” in their names go, this one was pretty good. On the west coast, two years ago, I had some nice spreads with a wide selection of boxed cereal and smoked salmon, but this New York City breakfast did it’s job. Me and the bf are full up, energized and ready for a long day of stalking Beyonce and Sigourney Weaver. Holla!